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Donatos Case Study

Donatos Case Study

Q Map the research design used by Donato’s for new product development.

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Donatos focused on a research-based product development process that involved developing the product prototype, employee taste testing, concept screens, and in-restaurant tests in two or more restaurants. Prototyping is an important activity that is applicable for new product development (Lauff et al., 2018). Prototyping acts as a valuable tool when the organization aims to explore varied and fresh opportunities.